Advertising Media in India: At a Glance

Advertising and promotion industry is growing rapidly and it has got bright future and can promote development of Indian economy. Various advertising agencies have been opened in India –small and large. Increased income level, change in lifestyle, rise in use of smart phones, online shopping, brand awareness, availability of products, better economic policies of Indian Government are some of the factors because of them the future of advertising industry is bright. In this research article, the author has highlighted such factors.