E–Commerce or Internet Marketing: A Business Review from Indian Context
| Vol-3 | Issue-03 | March-2016 | Published Online: 05 March 2016 PDF ( 229 KB ) | ||
| Author(s) | ||
| Dr. Jagrut K. Vasavada 1 | ||
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1Associate Professor, N.R.Vekaria Institute of Business management studies Junagadh, Gujarat (India) |
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| Abstract | ||
This paper deals the conceptual knowledge of search engine marketing (SEM) or e-commerce, literature review, current and future aspects of e -commerce in India in context. This paper discussed about the top motivator factors of shopping online. The present development would be a valuable addition to researcher and academicians; and useful theory for practitioners, advertisers, and entrepreneurs. |
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| Keywords | ||
| SEM, Online Marketing or E-commerce, Pay per click (PPC). | ||
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