An Analytical Study on the Usage of Social Media by Youngsters of Ahmedabad
| Vol-3 | Issue-05 | May-2016 | Published Online: 05 May 2016 PDF ( 506 KB ) | ||
| Author(s) | ||
| Shakunt Jadav 1; Dr Viral Bhatt 2 | ||
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1Research Scholar, PhD- Management Department, Shri Jagdishprasad Jharbalmal Tibrewala University Jhunjhunu, Rajasthan (India) 2PhD Guide, Management Department, Shri Jagdishprasad Jharbalmal Tibrewala University, Jhunjhunu, Rajasthan (India) |
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| Abstract | ||
Social media has huge impact on almost every aspect of life in the present day scenario. People across region, gender and age are actively busy with the social media and connecting to their friends and family members. Primary data collection of 1100 samples has been collected by classifying the Ahmedabad city into 10 different zones. Various demographic factors like gender, age, marital status, various educational background, occupation and family income have been considered in the research. |
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| Keywords | ||
| Social media, facebook, facebook usage by youngsters, Ahmedabad | ||
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