Reliance’s JIO: The ‘Data-Giri’ Begins
| Vol-4 | Issue-01 | January-2017 | Published Online: 05 January 2017 PDF ( 211 KB ) | ||
| Author(s) | ||
| Samir Dholakiya 1; Nilesh Ankaleshvariya 2 | ||
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1Asst. Prof., Kum. M. H. Gardi School of Management, Gardividyapith, Rajkot, Gujarat (India) 2Asst. Prof., Kum. M. H. Gardi School of Management, Gardividyapith, Rajkot, Gujarat (India) |
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| Abstract | ||
It is known globally that India has immense opportunities and it won’t be untrue, if we say that India is one of the best markets for telecom business globally, however it has fierce competition with competitive player. Present case study show the strategic intent of Mr.Mukesh Ambani, CMD, RIL to create a battlefield by having ‘DATA GIRI’ offering lowest data rate per MB. |
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