Managing Cross Cultural Differences for Organizational Effectiveness

"We have become not a melting pot but a beautiful mosaic, different people, different beliefs, different yearnings, different hopes, different dreams” stated by Jimmy Carter. Nowadays, Globalization has become a popularterm. As companies, expand their presence abroad, markets once limited by geography, language, and culture are opening to firms ready and willing to compete. In order for them to adapt to global market, the companies need to gain an insight into the different cultures. Cultural knowledge is useful not only for business but also to know the person with similar culture.Thus, managing globalization means managing change and various issues related to human resources. Competitive position of corporate in term of thinking & experience can be made by suitable use of cross cultural groups to nurture their position, and to resolve potential communication barriers. This paper focuses on managing and harnessing the power of cross cultural differences for organizational effectiveness. It examines the various issues and challenges faced by the companies in managing the cultural diversity and provide an insight into the strategies to exploit this dimension of globalization for organizational effectiveness. “Talk in a language he understands, that goes to his head. But if you talk in his own language that goes to his heart”told by Nelson Mandela