A study on people’s Awareness towards Pradhan Mantri Jan-Dhan Yojana
| Vol-6 | Issue-02 | February-2019 | Published Online: 05 February 2019 PDF ( 480 KB ) | ||
| Author(s) | ||
| Subramanya P R 1; Alfia Taj H N 2 | ||
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1Asst. Professor, Dept. Management studies Haranahalli Ramaswamy Institute of Higher Education Hassan, Karnataka (India) 2Student, Dept. Management studies Haranahalli Ramaswamy Institute of Higher Education Hassan, Karnataka (India) |
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| Abstract | ||
The present study awareness level towards Pradhan Mantri Jan Dhan Yojana, majorly concentrated only on Hassan Dist. Of Karnataka state, the study reveals that PMJDY is almost successful in the Hassan dist. Only 24% of the people not aware about the PMJDY, 36% of the people opened the account under this scheme. May be second phase it reaches more than 60%. The major essentiality for this scheme in Hassan dist. is creating the awareness and advantages of PMJDY. Majorly awareness creation by financial institutions or banks is more effective. |
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| Keywords | ||
| Narendra Modi, Pradhan Mantri, scheme, Hassan, central government, PMJDY, Awareness. | ||
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