A Study On Social Media Among Youth

Vol-1 | Issue-4 | November-2014 | Published Online: 05 November 2014    PDF ( 45 KB )
Author(s)
Kiran Gupta Mittal 1; Dr. Navita Kulkarni 2

1Research Scholar, Mass Communication & Journalism, JJTU University, Rajasthan (India)

2Assistant Professor & Research Guide, Mass Communication & Journalism JJTU University, Rajasthan (India)

Abstract

A new medium of communication has created by the advent of the internet. Through internet, people can express
themselves, and increase their exist culture. Those countries access to the internet they have many opportunities to distribute
information and knowledge to all group of all the level of the society. This information superhighway provides users with a
large quantity of information never earlier than they got. Now it’s easily possible to create and update new information
instantly online. People have more at our fingertips than ever before, people are better informed about the universe, more
information providing help to make write and better decisions (Ganesh, 2006). New media provide too many opportunity and
scope in daily routine life such as business, advancement in study, travelling, completing assignments, e- governance and
transparency also. Computer and Cellular phone both are more popular and accessible medium of new media. In this paper
researcher study, which social sites are much popular then other, among youth of two cities Mumbai and Surat in India.
Which medium of new media are more users friendly according to youth? Researcher also wants to know gender difference
and city difference in both of city on this subject. For the research, a face–to–face paper and pencil survey using a structured
questionnaire form. According to this study after collection of data’s and analysis, finding shows there are no difference in
gender and city wide regarding selection of social sites. Face book are shows maximum popularity among youth and generally
they spend two hour on new media in a day night.

Keywords
Super Highway, Social Site, Facebook
Statistics
Article View: 340