E-Commerce & Consumer Protection: A Study

Rapid developments in Information Technology have leaded the new paradigm of Electronic Commerce (ECommerce).
Enterprises across the globe have either created or are in the progress of creating the E-Commerce front-ends to
their traditional businesses. Few new products and services are innovated and marketed via Internet therefore creating global
business opportunity to the tune of billions of rupees. E-commerce has made a philosophical impact on consumers. Customers
can now buy online from their homes without ever having to leave. Due to this, it can also seen that smaller businesses to
windup their business, or change to being online business. E-commerce has changed the scenario of retail, services, and other
products that make our economy developed. Certainly, it will continue to affect how companies sell and market their products,
as well as how people choose to make purchases for many years to come. This research paper reflects how far consumers are
protected in recent E-Commerce trend.