A study on Marketing with its meaning and definition in present scenario

Vol-5 | Issue-01 | January-2018 | Published Online: 05 January 2018    PDF ( 127 KB )
Author(s)
Anukriti Srivastava 1

1Assistant Manager, IDBI Bank Ltd., Greater Noida, U.P., India

Abstract

The ultimate purpose of production is that the satisfaction of human needs. Production of products has no that means unless they're distributed to shoppers. the products created ought to be transferred to shoppers at a time once they would like them. shoppers will satisfy their needs only if the products reach in their hands. promoting helps in doing, therefore. so promoting makes product a lot of helpful to the society by obtaining them wherever they're needed, once they square measure needed and by activity them to those folks that need them. it's during this sense that promoting has been outlined as "all the activities concerned within the creation of place, time and possession utilities." Place utility is made by transporting the products from the place of production to the place wherever they're required. Time utility is made by creating product out there to shoppers at a time once they square measure required.

Keywords
Marketing, business enterprises, Inter-Disciplinary Approach and societal concept
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