A Study of Customer Experience and Social Media Marketing for Mobile App in the Fashion Industry
| Vol-8 | Issue-12 | December-2021 | Published Online: 15 December 2021 PDF ( 297 KB ) | ||
| DOI: https://doi.org/10.53573/rhimrj.2021.v08i12.005 | ||
| Author(s) | ||
| Ekta Mathai 1; Disha Awtani 2; Dr. Shilpa Joshi 3; Dr. Ravindra R Kaikini 4 | ||
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1Student, Department of Commerce, Manipal University Jaipur, Rajasthan 2Student, Department of Business Administration, Manipal University Jaipur, Rajasthan 3Assistant Professor, Department of Commerce, Manipal University Jaipur, Rajasthan 4Associate Professor, Department of Business Administration, Manipal University Jaipur |
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| Abstract | ||
Class: Icons and New Technologies the wireless business has seen an exciting shift in the direction of the latest ten years: people across the globe have in short order accepted the usage of mobile phones, the tablets, and many other related devices what's more begun now to believe in them to be a requirement for their presences of everyday. Android was activated as of the September 2012, more than 1.3 million devices every day then when appeared differently in relation to only 700,000 in December 2011 -Schmidt, 2012.Due to gigantic advancement of flexible customers, goal of our investigation is now to get more significant perception of how purchasers see and they respond to adaptable plan advancing frameworks. Adaptable plan advancing is at this point in a period of soonest arranges and further investigation is relied upon to find out the usability of latest development to overhaul company care, dependability, besides benefit. |
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| Keywords | ||
| Class, Social media, Customer experience and brand care | ||
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