A study on consumer perception towards “Nano Car” with special reference to Ahmedabad City

The Indian automobile industry is growing rapidly in terms of production of vehicles per year. It stood 10th largest
industry in manufacturing of automobile. Tata Motors dominates more than 60 percent of the commercial vehicle market in
India. It is one of the largest companies, produces medium and heavy vehicles in India. This research study is based on
consumer preferences towards Nano Car in Ahmedabad City. To conduct this research study 100 customers of TATAs Nano
car are selected and confined to Ahmedabad city. The structured questionnaire was used to collect primary data. During the
study it is found that Price plays an important role and influences the buying decision of consumers.