A Study on Consumer Protection Awareness among Rural Consumers in Tlabung, Mizoram

A vast market came into being due to the progress and development of trade and commerce. Consumers are often exploited by marketers in various ways. In India, to provide for better protection of the interest of consumers and that purpose to make provision for the establishment of consumer councils and other authorities for the settlement of consumers’ disputes and for matters connected therewith, the Consumer Protection Act, 1986 was passed by the parliament. The study focused on the awareness of the Consumer Protection Act among rural consumers in Tlabung, Lunglei district, Mizoram. For the purpose of the study, samples were collected by using convenient sampling method. Spearman‟s rank correlation was used to prove the hypothesis. The study found that more than 90% of the respondents were aware of the Consumer Protection Act. The study also revealed that there is a significant correlation between the educational background of the respondents and the awareness of consumer rights. Therefore, the study recommended that the government, the concerned organization (i.e., Consumer Forum) and the educational institutions would give more awareness to the public especially among uneducated regarding consumer Protection Act and encourage the public to do their duty as consumers in order to protect them from buying unusual products and unfair marketing practices of the marketers.