A study on Factors affecting Consumer Buying Behavior while buying new Cell Phone Connection in Ahmedabad City

Nowadays, the adoption of cell/mobile phones has been remarkably increasing in many part of the world, and particularly in India where mobile phones are today almost as common as wrist watches. While mobile phone usage is rather an unexamined type in academic literature, the aim of this study is to investigate consumer buying motives in mobile phone markets. To undertake this research, the researcher has surveyed 190 consumers and looks at their motives to buy new cell phones on one hand and on the other hand factors affecting consumer’s buying behavior while choosing operator. The result signified that while price and properties were the most influential factors affecting the purchase of a new cell phone, price of the mobile phones, audibility and friends’ operator were regarded as the most important in the choice of the mobile phone operator. This research paper concludes with a discussion of contributions and proposes ideas for potential research studies in the same field.