A study on the attitude of the Investors towards Investment in Mutual Fund

It is important to note that today Mutual Fund industry is growing very fast and it has more than ten trillion INR of assets under management till May-2014. However, contribution of investors from metro cities is low if we see it with respect to no. of investors. It is so, because of less customer awareness and financial literary among them. It is one of the greatest challenges to channelize the savings of household into mutual funds. This research paper describes various factors that affect the investor’s buying decision while investing in Mutual Fund. To conduct this study 300 respondents from Ahmedabad City are surveyed with different demographic profiles. To analyze collected data, various statistical techniques are used. This research paper would help fund managers to understand customers’ perception and their attitude towards mutual fund industry.