A survey study on Consumer’s Preferences & Satisfaction towards telecom service providers in Mehsana District of Gujarat

Today every industry facing cut-throat competition from the rival industries or firms. To get an edge over the competitors, any enterprise has to provide better products or services to their customers. In this era of customization business enterprise needs to understand the customer’s needs and wants before producing product or service. Hence, customer satisfaction plays pivotal role for long run survival. Customer satisfaction is the term which is mostly used in marketing. It is the measure of how products or services offered by company meet customers’ expectations. This research study is conducted to study the customer satisfaction in telecom industry. This research study was undertaken to examine the customer satisfaction level in telecom service providers in Mehsana District of Gujarat.