An in depth study to know the brand’s loyalty, preference and the satisfaction levels of the urban and rural customers for each of the selected products at Vadodara city

FMCG industry is very growing sector of the Indian economy. This study was undertaken to gauge the realistic differences between the Urban and Rural households for the various selected products. Here the selected products includes- Television, Refrigerator, Cell phone, Hair oil, Shampoo, Soap, Toothpaste, Edible oil and Detergent Powder. For the comparative study of the Urban and Rural customers researcher have done the survey of the 60 of urban households and 60 of rural households. Descriptive Research Design was used. Where both Primary data and Secondary data were collected and analyzed. In the collection of primary data Personal interview of urban and rural households (nearby of Vadodara) through the Questionnaire tool were used. For these selected products, in the urban area high brand diversity compared to the rural area were found. From study it was found that there are brand differences between the urban and rural households for the each selected products. The urban households give the highly importance to the Satisfaction, Value for Money and Praise from friends. Whereas rural households give the high importance to the satisfaction and value for money, while praise from friends is less important for them compared to the urban households.