Advertising is the means by which goods or services are promoted to the public. The advertiser’s goal is to increase
sales of these goods or services by drawing people’s attention to them and showing them in a favorable light. The mission of
advertiser is to reach prospective customers and influence their awareness, attitudes and buying behavior. They spend a lot of
money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential
customers behave the way they do. Now a day an advertisement is become most important for selling of any products and
services.But in some cases producers and manufacturers are performing these activity wrong way. An advertisement may be
positive or negative or both.Research studies over the year’s world over; have brought out various types of negative impact of
intense viewing of television by children. The direct influence of TV viewing on the extent of violence and deviant behavior
pattern of children has been reiterated – even in India. In fact, there are a couple of confessions by adolescents, even a
biography, as to how they picked up ideas about a rape or robbery or revenge or killing or suicide or kidnap, etc from one or
other TV programme. Even some court judgments have commented on such effect of TV programmes.Today, advertising plays
an important role in the society, as it tends to influence young mind in particular |
