McDonald’s Marketing Structure and Human Resource Policies to gain Brand Loyalty
| Vol-8 | Issue-12 | December-2021 | Published Online: 15 December 2021 PDF ( 350 KB ) | ||
| DOI: https://doi.org/10.53573/rhimrj.2021.v08i12.007 | ||
| Author(s) | ||
| Shaurya Dixit 1; Shireen Lawania 2; Dr. Shilpa Joshi 3; Dr. Ravindra R Kaikini 4 | ||
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1Student, Department of Business Administration, Manipal University Jaipur, Rajasthan 2Student, Department of Commerce, Manipal University Jaipur, Rajasthan 3Assistant Professor, Department of Commerce, Manipal University Jaipur, Rajasthan 4Associate Professor, Department of Business Administration, Manipal University Jaipur, Rajasthan |
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| Abstract | ||
This paper revolves around world’s famous fast-food joint “McDonald’s” and how it operates around the world. Proper research was conducted in order to understand the given organization’s management style and Human Resource policies which help them in achieving organizational goals. This case represents how McDonald’s pays a special attention to special attributes and values of various countries in which they start doing business in order to gain brand loyalty. |
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| Keywords | ||
| Human resource, loyalty, strategy, customer satisfaction, brand loyalty | ||
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