Prevalence and Purpose of Complementary Alternative Medicine (CAM): A study of selected urban consumers in Gujarat

CAM is abbreviation of Complementary and Alternative Medicine, used and practiced as ancient medicinal system along with dominant allopathic health system. The present paper analyzes the purpose and occurrence of CAM in urban areas of Gujarat. Through the study it was found that different groups of urban population have highly positive attitude and strong believes for CAM. Even in such ailment people prefers to use CAM more than allopathic medicines too. The high prevalence and strong perception for CAM in urban population should be taken in considerations by governments and regulatory agencies to develop such policies and implementations towards CAM.