Role of Subjective Norm in Investment Decision Making Of Casual Investors

Vol-2 | Issue-3 | March-2015 | Published Online: 05 March 2015    PDF ( 668 KB )
Author(s)
Subramanya P R 1; Shubha U C 2

1Asst. Professor, Dept. Management studies Haranahalli Ramaswamy Institute of Higher Education Hassan, Karnataka. India

2Student, Dept. Management studies Haranahalli Ramaswamy Institute of Higher Education Hassan, Karnataka. India
Abstract

The present study role of subjective norms in investment decision making of casual investors’, the study reveals that
casual investors won’t take risk always they give the first preference for safety for their invested amount. The demographical
factor age, gender, occupation, marital status, income and savings of the casual investors’ are considered. The casual
investors’ awareness level towards investment is too low so awareness program is essential for casual investors’ towards the
investment avenues.
Keywords
investors, decision, Hassan, investment
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