Study of Traditional Textile Motifs in Contemporary Apparel Design
| Vol-5 | Issue-05 | May-2018 | Published Online: 01 May 2018 PDF | ||
| Author(s) | ||
| Smt Pranoti Ramkrishna Aitwade 1; Smt. Anuradha Narayan Yadav 2 | ||
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1Lecturer, Government Residential Women’s Polytechnic, Latur 2Lecturer, Government Residential Women’s Polytechnic, Latur |
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| Abstract | ||
| The textile and garment sector generates trillions of dollars yet is one of the most environmentally disruptive. Against this tension, this article examines how revitalising historic textile motifs in contemporary fashion design might preserve endangered cultural heritage and promote sustainable production. The study examines motif-based sustainable fashion's structural and perceptual dimensions using a mixed-methods research design that combines a structured survey of 320 industry stakeholders (designers, manufacturers, retailers, and consumers) with secondary data from industry reports, brand case studies, and peer-reviewed literature. Research indicates a substantial positive correlation (r = 0.71, p < 0.001) between traditional themes and customers' willingness to spend more for sustainable clothing. The surveyed organisations' brand sustainability scores vary by 58% according to cultural authenticity, eco-material sourcing, and supply chain transparency, according to regression analysis. The study also emphasises legislative limitations for artisan communities and the underuse of historic textiles in circular economy frameworks.The findings affect fashion designers, textile manufacturers, craft community NGOs, and industrial sustainability officials. The Motif-Sustainability Integration Model (MSIM) positions traditional textile expertise as a strategic lever for ecological transition, based on theoretical and practical research. Further research should examine the longitudinal effects of heritage-centred design on brand equity and consumer loyalty across regions. | ||
| Keywords | ||
| Garment sector, Brand sustainability scores. The Motif-Sustainability Integration Model (MSIM). | ||
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