The Online Retailing: An Emerging Way of Retailing
| Vol-2 | Issue-4 | April-2015 | Published Online: 10 April 2015 PDF ( 406 KB ) | ||
| Author(s) | ||
| Prof. Krunal Maheta 1 | ||
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1T. N. Rao College, Rajkot, Gujarat (India) |
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| Abstract | ||
India is one of the fastest growing economies. With changing of each sector in retail sector also we can easily see he changes going on. Peoples buying habits, likings, tastes, preferences etc. Retailing is one of the largest industry in India and one of the biggest sources of employment in the country. Retailing is derived from the French word retailer, which means, “To cut a piece off”. So, retailing can be defined as a set of business activities that adds value to the products and services sold to the final consumers for the personal, family or household use. This paper deals with Traditional and Professional Approach of retailing, concept and meaning of organized and unorganized retailing, comparative analysis and a case study of Future group and its venture futurebazaar.com |
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| Keywords | ||
| Retail, India, organized retail, future group, futurebazaar.com | ||
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