The PR officer like a “Bhishma Pitamah” of any Organization

Vol-07 | Issue-08 | August-2020 | Published Online: 05 August 2020    PDF ( 204 KB )
Author(s)
Anil Ramawat 1

1Associate Professor, Department of Journalism and Mass Communication, Manipal University Jaipur, Rajasthan (India)

Abstract

We all are familiar with the name of “Bhishma Pitamah”and all people have heard their name. BhishmaPatitah is a character in the epics of Mahabharata who, for hundreds of years, remained in the royal family of his life, and he only thought and served for good of royal family. There was a dispute between “Kaurava” and “Pandavas”, Draupadi's shame during the Chausad's game. BhishmaPitamah had to be seenthis and many other things also that he do not want to see. This happing in front of Dhritarashtra also due to the deep affection of his son. Another thing is till the deathBhishmaPitamah did not only meet yes but also obeyed every single royal word speak by Dhritarashtra in the Mahabharata. In this article, why I am comparing BhishmaPitamah from a institute's public relations officer, there are many reasons for this. We will try to find these reasons through this research.

Keywords
Public Relations officers, Government and Non-Government organization, Mahabharata
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