A Study on Consumer Perceptions towards Adoption of 4G Technology

The 4G technology is new in the market; it is the major high lights of the telecommunication industry in the world. The 3G technology was launched in the India in 2010 and it was a new era in the world of internet. It was the fastest way to communicate and connect with the world, the launching of the 4G was the evolution in the era in the very short period of time. The current study aims at studying perception of consumers towards adoption of 4G technology. The study includes 300 respondents and majority of them possess positive perceptions regarding 4G. It is concluded that the major factors contributing to adoption of 4G are attitude, easiness, behavioural intention and usefulness. The perceptions do not differ between various age groups and occupational groups.