A study on Customer Awareness towards Jan-Dhan Yojana with Special refrence to Mehsana District of Gujarat State

This research paper study awareness level towards Pradhan Mantri Jan Dhan Yojana, mainly concentrated only on Mehsana District of Gujarat state, the study shows that PMJDY is almost successful in the Mehsana district Only 24% of the people not aware about the PMJDY, 36% of the people have opened the account under this scheme. May be second phase it reaches more than 60%. The major essentiality for this scheme in Mehsana District is creating the awareness and advantages of PMJDY. Mainly awareness creation by financial institutions or banks is more effective.