A Study on Various Banking Service Factors Influencing to HNI/Premium Customers Behaviours

High Net worth Individuals (HNWIs) the clients prefers priority banking. Priority banking is a process of identifying valued customer and providing such customer the additional benefits of the banks. It is a concept in Indian banking sector, idea behind such type of banking is to provide hassle free services to its valuable customers. This paper focus on various banking service factors influencing to HNWI/premium customers behaviors. To check the premium customer’s behaviors regarding the various banking services we are selecting a main five factor like convenience, reliability, responsiveness, assurance and empathy. And then check the satisfaction level of customer. Findings indicate that Impact of Convenience, Reliability, Responsiveness, Assurance, Empathy factor on satisfaction of HNWI clients is 20%. Banking services is influence HNWI clients mostly to open a account in bank. And there is strong correlation between all five factors and .satisfactions of clients is closely related with each other.