An analytical study of Investors Preferences towards different investment Avenues: with reference to Ahmedabad City

In this modern era, money plays an important role in every one’s life. In order to overcome the problems in future they have to invest their money into different avenues. Investment of hard earned money is a crucial activity of every human being. Investment is the commitment of funds which have been saved from current consumption with the hope that some benefits will be received in future. Thus, it is a reward for waiting for money. Savings of the people are invested in assets depending on their risk and return demands, Safety of money, Liquidity, the available avenues for investment, various financial institutions, etc. Through this study, an analysis has been made into preferred investor’s behaviour towards investment avenues in Ahmedabad City. It has also studied the difference of opinion of age on investor behaviour while selection of any avenue.