An Analytical Study on Impact of Online Advertising on Consumer Behaviour

The paper examines the impact of online advertising on consumer behaviour in Rural Telangana. In this context, the paper explores the impact of online advertising with taken the 100 sample respondents and the study depends on primary and secondary data. Using the statistical tools for analysing the data and draw the results. The greatest product or service in the world won't make money unless consumers know it exists, this is why Advertisements is considered so important. An Advertisement is an audio or visual form of marketing communication that employs an openly sponsored, non personal message to promote or sell a product, service or idea. Online advertising is latest and fastest growing means of advertisement of modern era. This study examines the impact of online advertising on the consumer behavior. This study will help in understanding the importance of online advertisement on consumer buying behavior.