Contemporary issues of E-commerce and M-commerce with reference to An Indian Overview

India adds the highest number of internet users per year, vs. any other country in the world. As of June 30, 2015, 52 million consumers gained access to the Internet vs the prior year, according to IAMAI (The Internet and Mobile Association of India).India is a massive E-Commerce marketplace now with every age group comfortably transacting online – more often preferring shopping online instead of visiting offline stores. More importantly, over 60% of consumers access the internet via their mobile devices. In India roughly 60-65 per cent of the total e-commerce sales are being generated by mobile devices and tablets shopping online through smart phones are proving to be a game changer, and industry leaders believe that m-commerce could contribute up to 70 per cent of their e-commerce revenues. The report gives a highlight on e-commerce and m-commerce, focusing on its major players and analysing its latest trends.