Different Investment Avenues in India and Customers Perception on Investment Avenues

There are a variety of ways to invest your money, such as financial securities like equity shares, mutual funds, and non-securitized financial securities. Indians can invest their capital into five major avenues - Equity, Debt, Real Estate, Commodities and Miscellaneous. For long term savings in the Indian context, insurance is sometimes used though it should not be considered as an investment avenue. Corporate and individual investors have different needs. Before investing, the investor has to analyze alternatives of investments in terms of their risk, return, term, convenience, liquidity, etc. This paper explains the different investment avenues in India and customer perception towards them.