Growth Story of Online Retailing & E-Commerce in India

On 14 September 2014 business standard has highlighted that “Cash may no longer be king”. Growth in transactions has happened on the back of a huge network expansion from 98074 ATM in May 2012 to 164491 now. In the
same period the number of POS terminals, too, jumped from 671834 to over a million now. The Indian Online Retail is a rich segment waiting to be exploited. Internet is a potent medium that can serve as a unique platform for the growth of retail brands in India. The medium holds many virtues favorable for the retail industry including a higher customer penetration, increased visibility, and convenient operations. The current web-based models for e-tailing are part of an embryonic phase preceding an era of rapid transformation, challenge, and opportunity in Indian retail market. The Indian retail market is witnessing a
revolution. The growth of internet has enabled the new retail format of the virtual retailer to emerge and forced the existing retailers to consider e-tailing model of retailing as well.