Investment Choice of Indian Investors in Mutual Funds: An Empirical Study

Vol-2 | Issue-3 | March-2015 | Published Online: 10 March 2015    PDF ( 201 KB )
Author(s)
Prof. Renu Jatana 1; Mehjabeen Barodawala 2

1Head, Dept. of Banking and Bus. Economics, Mohanlal Sukhadia University, Udaipur, Rajasthan (India)

2Scholar, Dept. of Banking and Bus. Economics, Mohanlal Sukhadia University, Udaipur, Rajasthan (India)
Abstract

Objective- This paper makes an attempt to identify factors affecting choice of investors in relation to Mutual funds investment in India.
Research Methodology- The study is based on survey method and data is collected through Interview Schedule from sample of 1000 respondents from various parts of the country.
Findings- Monetary Returns being followed by Regulations, Customer Support, Promotional Measures and Market Risk has emerged to be the important factors that affect the investment making decisions of the investors in relation to mutual funds in India.
Keywords
Mutual Funds, Factors, Investment, Monetary Returns, Regulations, Customer Support, Promotional Measures, Market Risk.
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