The Study of Growth Analysis of ITC Ltd and Hindustan Unilever Ltd

Population of over one billion, India is one of the largest economies in the world. The Indian FMCG market is the fourth largest sector in the Indian economy and creates employment opportunities for more than three million people in India. The FMCG sector has grown at an average of 11% a year, in the past few years, its growth accelerated at compounded rate of 17.3% per annum. Market share indicate that companies such as ITC Ltd and Hindustan Unilever Limited, with domination in their key categories, have improved their market shares and outperformed peers in the FMCG sector. The future for FMCG sector is very promising due to its inherent capacity and favorable changes in the environment. Profit is the main reason for the continued existence of every commercial organization and profitability depicts the relationship of the absolute amount of profit with various other factors. Liquidity is required to meet out the prompt demands of customers and profitability is required to meet out the expenses of the companies. Hence this research study is an effort to study the Growth rate in ITC Ltd. And Hindustan Unilever Ltd. as both is giant companies in Indian FMCG sector, so a study of Growth analysis of both the companies for a period of 5 years, i.e. from 2013 to 2017 is made. The main parameters of growth in companies are Net profit growth, Net assets growth, Earning per Share growth and Reserve and Surplus growth.