Differences in Behavioral Biases in Investment Decision- Making between the Salaried & Business Class Investors

Vol-2 | Issue-3 | March-2015 | Published Online: 10 March 2015    PDF ( 628 KB )
Author(s)
Subramanya P R 1; Sowmya K S 2

1Asst. Professor, Dept. Management studies Haranahalli Ramaswamy Institute of Higher Education Hassan, Karnataka. India

2Student, Dept. Management studies Haranahalli Ramaswamy Institute of Higher Education Hassan, Karnataka. India

Abstract

The present study differences in behavioral biases in investment decision making between the salary and business class investors’ majorly concentrated only on Hassan dist. Of Karnataka state, the study reveals that business class people are risk averse. The demographical factor age and savings has the positive relationship but age and income has negative
relationship. The majorly awareness program is essential for salary class people towards the investment avenues. Business class people expect the more return so hybrid instruments are essential in the financial stream.

Keywords
Behavior, salary, business, Hassan, investment, investors.
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